How to market in a highly-regulated indu...

In certain industries — health care, financial services, legal — licensing boards, privacy laws, and professional ethics dictate how professionals can market their services. This often includes a ban on specific words or phrases in advertising, how these professionals can communicate with clients, and even how they can respond to online reviews. In this post, I’m going to discuss marketing for physicians because this is the area that I’m most familiar with. But, much of this information applies to other types of highly-regulated professional services. Until 1982,...

Liven up your next conversation with the...

As a writer, I love to learn about new words . . . how they’re created and how they eventually make it into the dictionary. Here is a list of my favorite made-up words. You probably won’t find these in any official dictionary any time soon, but try using one in conversation or in your next meeting. Authentification — to identify and authenticate something at the same time. We need to authentificate that data before we can add it on the website. Bellignorant — to be ignorant and belligerent at the same time. I hope you’re not simply being bellignorant in your...

Nitpicking co-workers? Beat them at thei...

Nothing sets your teeth on edge like having to deal with a co-worker or project manager who thinks they can complete communication tasks better than you. It’s one thing to receive constructive feedback from another writer, designer, or PR pro — or from someone like a marketing director. It’s something else entirely to receive unwelcome feedback from a co-worker whose one claim to expertise is that he or she reads a lot. Then there are those who demand detailed, sourced explanations for your decisions and who will argue with you if you don’t follow their...

10 transformational ways to conquer writ...

Inspiration can come when you least expect it. After more than 20 years in corporate communications, I’ve finally started to think of myself as an expert on the process of writing. In addition to my professional experience, I’ve read books, blog posts, been to conferences, workshops, joined writing groups. I’ve written 400 posts about writing for this blog and for PR Daily. And yet, the best advice I’ve ever received about the writing process didn’t come from an expert on writing, but from an expert on people. This “ah-ha” moment came when I recently spoke to...

Read any banned books lately?

How many of you have an all-time favorite book? That one book you would want with you if you washed up on a deserted island. A book you have in every possible format . . . paperback, hardback, audio book, e-book. Well, find it on your bookshelf or pull it up on your e-reader and re-read it in celebration of Banned Books Week. September 22 marks the beginning of Banned Books Week, an event celebrating the freedom to read. The event is sponsored by the American Library Association (ALA), which has been tracking and raising awareness about attempts to remove materials from...

10 reference works you didn’t know...

As a content marketer and corporate communicator, I often spend more time researching an article than I do writing it. And one of the greatest joys of researching is discovering unusual and obscure reference works. If you look hard enough, you’ll find a wealth of information about even the most obscure topic. When a Google search just won’t do, here are 10 printed reference works to help you with any writing or research project Learn the history of phrases, stories, and expressions with Brewer’s Dictionary of Phrase and Fable. Entries are drawn from mythology,...