Now that I’ve started paying attention to it, it’s appalling how many times I use the word “cool.” I don’t use it in any formal, written communication, but I do most assuredly use it too often in conversation and and in text messages.
We’re all writers here, so let’s see if we can’t come up with a few alternatives to the word “cool.” (“Cool” as an adjective meaning good or excellent: “That Tesla is cool.”) Here are a few to get started, though not all of these will apply in every context.
How about you, PR Daily readers? Any to add to the list?
This article was first published on Ragan Communication’s PR Daily.