Professional Experience

Laura Hale Brockway, ELS*

Texas Medical Liability Trust — Austin, Texas

  • Vice President of Marketing, March 2021 to present
  • Assistant Vice President of Marketing, October 2016 to March 2021
  • Director of Marketing Communications, November 2014 to September 2016

Key results

  • Determine corporate marketing goals and objectives using digital and content marketing, along with traditional and non-traditional marketing tools and media;
  • Develop strategic plans and content for digital assets and member portals to enhance customer retention and increase sales;
  • Lead the creation and evaluation of employee and customer engagement surveys and campaigns;
  • Work with business development team to define new products and services;
  • Strengthen customer segmentation and channel marketing by creating customized digital content and access streams;
  • As a member of the executive team, help define strategic direction for the company;
  • Develop media relations campaigns to promote the company brand among key audiences;
  • Cultivate relationships in the medical community;
  • Manage a team of designers, copy writers, developers, and social media specialists; and
  • Control an annual budget of $750,000.


Ragan Communication’s PR Daily — Chicago, Illinois

  • Contributor, June 2011 to Present

Contributes one weekly post on writing, editing, and corporate life to PR Daily, a daily news site that delivers news and advice to marketing professionals. Syndicated and followed by up to 25,000 followers per week

 

Seton Healthcare Family — Austin, Texas

  • Communications Specialist, February 2014 to November 2014

 

Texas Medical Liability Trust — Austin, Texas

  • Marketing Communications Manager, February 2006 to February 2014
  • Senior Communications and Advertising Representative, February 2003 to January 2006
  • Communications and Advertising Representative, November 1998 to January 2003

 

Texas Academy of Family Physicians — Austin, Texas

  • Publications manager, March 1997 to November 1998

 

Credentials and Awards

  • Earned Editor in Life Science (ELS) certification
  • Completed advanced curriculum, core curriculum, and science fundamentals curriculum programs from the American Medical Writers Association.
  • Eric Martin Award from the American Medical Writer’s Association

 

Education

  • University of Texas at Austin, Bachelor’s of Journalism with Honors
  • Completed graduate coursework in the College of Library and Information Science (currently known as the School of Information) at the University of Texas at Austin.

 

Affiliations

  • American Medical Writers Association
  • Board of Editors in the Life Sciences
  • American Marketing Association
  • Writers’ League of Texas
  • Texas Exes

 

Reach me at laurajane1996@gmail.com.

 

* ELS stands for the Board of Editors in the Life Sciences designation of Editor in the Life Sciences.