Have you ever referred to your boss, executives, or co-workers as “seasoned?”
“Ann is a well-seasoned marketing executive.” “Jaden is a seasoned lecturer with 20 years of experience in high tech.”
Please stop.
I know, I know. Part of our role as corporate communicators is to write profiles and bios for our clients and executives. And sometimes it’s difficult to come up with new ways to describe our subject’s work experience. But “seasoned” describes food. Pork ribs can be seasoned. Grilled vegetables can be seasoned. People cannot be seasoned.
Next time you’re writing a bio, opt for a more precise or descriptive term over the meaningless and unimaginative word “seasoned.” Here are a few alternatives.
(Please keep in mind that not all of these options will work in every “seasoned professional” scenario).
What do you think readers? Any others to add to the list?
This post was also published on Ragan Communication’s PR Daily.