25 clever email subject lines

After my recent post listing 19 terrible email subject lines, readers asked for a list of examples of good email subject lines.

Considering that readers decide whether to read or trash your email in about three seconds, well-written subject lines are essential. If you can throw in a little mystery or humor, that works, too.

Here are some great examples:

  1. Don’t let your spam box come between us
  2. Need an app for that?
  3. Show me the writing . . .
  4. 8 reasons not to read this email
  5. A blatant pitch (that you should open NOW)
  6. Made you look
  7. Athletes use steroids . . . entrepreneurs use this
  8. Did you mean to do that?
  9. Life would be easy if it weren’t for other people
  10. The real reason we go to conferences
  11. How to really irritate your competitors
  12. The one mistake people make in their careers
  13. Wasn’t there a Dickens novel about this?
  14. Drop everything
  15. Hair gel, deodorant and your heart
  16. An email about a fundraiser or petition or something
  17. This time it’s war
  18. The plot thins
  19. Capital letters
  20. About that article you wrote
  21. Why your 5-year-old is more tech savvy than your CEO
  22. Did you mean to “Reply all”?
  23. Before you open this, promise not to get mad
  24. Most of the car is fine
  25. Please, please send more pie

Do you have any clever email subject lines to share, PR Daily readers?


This article was first published on Ragan Communications PR Daily.



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