How many times has this happened to you? You’ve been working for hours on a document, trying to meet a tight deadline. You finally finish. Your document is well
written, error free, and ready to be sent to your boss and your boss’s boss. You craft your email, hit the send button, and then relax. Check this one off your to-do list.
About two minutes later, you receive an email . . . “Did you forget the attachment?” Horrified, you check your sent items and indeed, you forgot to attach the document. You craft another email — this one with a self-disparaging joke to smooth over your mistake — and attach the file. Before you hit the “send” button, you check once more time. With the document firmly attached, you hit “send.” Your document goes out this time, but now with a slight hit to your credibility. After all, who forgets to attach documents?
Apparently, lots of people. So many, in fact, that Google has added a feature to Gmail that alerts you when you’re about to send an email without an attachment.
Basically, if you write an email containing the word “attach” or any variation thereof (attachment, attached, etc.), but you do not have an attachment, you’ll be alerted.
From the people who brought us in-page Analytics and AdWords , I would expect nothing less. Ingenious.
Google — the brain your brain can be like.